Industry/Job Resources > By Job > Resources on Pandemic Planning for Communicating With Employees
Last reviewed Aug 1, 2011
Recent Additions
Articles from Weekly Briefing/Osterholm Briefing
Resources from Others
Recent Additions
American Red Cross. Social media in disasters and emergencies. Results of online survey. Aug. 5, 2010 (Full text – PDF)
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Articles from Weekly Briefing/Osterholm Briefing
Why talk now? The case for communicating with employees before the pandemic arrives
Your company is preparing for a pandemic, but your employees aren't. Can that possibly make sense?
Corporate pandemic precaution advocacy: The time is now
Business continuity planners say they're talking to their employees and other stakeholders about pandemic preparedness. Is it really happening?
Is the pandemic threat receding, or does it just look that way?
The apparent lull in avian flu cases may spell apathy for senior executives—even if it means nothing in terms of the danger posed by the H5N1 virus. Use this period to mobilize resources and educate management about why this is not the time to let down your guard.
Re-engage colleagues on preparedness
Human cases of avian flu are down a bit this year over last, but the threat of a pandemic has not receded. The real threat to business lies not in numbers but in failing to use this time to fortify businesses.
Start thinking in phases - risk communication phases
You have a few crucial moments for talking about pandemic preparedness. Use them well in each of eight communication phases.
Seesaw your way through ambivalence
Whenever people are ambivalent about something, communication happens as if on a seesaw. Two strategies to try for garnering some buy-in.
Riding the many pandemic seesaws
Because most people feel ambivalent about possible future pandemics, communicating effectively with them requires skillful balance on a wide range of communication "seesaws" to get them engaged.
A severe pandemic is not overdue - it's not when but if
We have no grounds for confidence that a severe pandemic is imminent. Our communications shouldn't imply otherwise.
When the pandemic is on our doorstep, is it too late to prepare?
It's impossible to pinpoint the precise moment when businesses should enact their pandemic preparedness plans. What businesses can do is stock up now on supplies and prepare the messages they will need to deliver.
Communicating to Americans living abroad
A significant number of the Americans living overseas are employees or family members of employees of international companies. They need to have clear and predetermined plans and communication strategies for responding to changes in the pandemic threat.
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Resources from Others
American Red Cross. Social media in disasters and emergencies. Results of online survey. Aug. 5, 2010 (Full text – PDF)
Brown LH, Aitken P, Leggat PA, et al. Self-reported anticipated compliance with physician advice to stay home during pandemic (H1N1) 2009: results from the 2009 Queensland Social Survey. BMC Public Health 2010 Mar 16;20:138 [Abstract]
Dowdle WR. Influenza pandemic periodicity, virus recycling, and the art of risk assessment. Emerg Infect Dis. Jan 2006 [Full text]
Eisenman DP, Cordasco KM, Asch S, et al. Disaster planning and risk communication with vulnerable communities: lessons from Hurricane Katrina. Am J Public Health 2007 (published online Apr 5) [Abstract]
HHS. Crisis & emergency risk communication by leaders for leaders [Full text - PDF]
Regidor E, de la Fuente L, Gutiérrez-Fisac JL, et al. The role of the public health official in communicating public health information. Am J Public Health 2007 (published online Apr 5) [Abstract]
Sandman, PM, Lanard J. Pandemic Influenza Risk communication: The teachable moment [Web page]
SteelFisher GK, Blendon RJ, Bekheit MM, et al. The public's response to the 2009 H1N1 influenza pandemic. N Engl J Med 2010 May 19 online publication [Full text]
WHO. Handbook for journalists: Influenza pandemic. Dec 2005 [Full text - PDF]
WHO. Outbreak communication: best practices for communicating with the public during an outbreak. 2005 [Full text - PDF]
WHO. Outbreak communication guidelines. 2005 [Full text - PDF]
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